About Paula’s Choice Skincare
A few days back I was at the launch of Paula’s Choice Skincare products in India. I was quite excited to meet the lady behind this brand — Paula Begoun tagged as the ‘The Cosmetics Cop’ by Oprah Winfrey. She is known for her view that skincare and cosmetics should be based on ingredients that have been subjected to peer-reviewed research.
She is a renowned skincare expert and had launched her brand Paula’s Choice back in 1995. During the launch, I was completely in awe of her energy and charismatic personality that she carries. With over three decades of experience in the skincare industry, she firmly busted some myths associated with skincare and skin related products.
Myths busted during Paula’s Choice launch event in India
- Jar packaging doesn’t keep great skincare ingredients stable. Whenever we open the jar and touch the content using our fingers, the bacterial transfer happens and it leads to changes in the contents of the products.
- You cannot make effective skincare products in your kitchen. No lavender, no sandalwood, and no turmeric! Fragrance and inflammation-causing products are harmful to your skin.
- Don’t do it on your face: Jade rollers, facial massage, and gua sha; harsh cleansing brushes and sheet masks do no good to your skin.
I have seen people going gaga over some of the skincare tools and big cosmetics brands. But after attending this launch, I got my eyes opened with facts based on experience and years of research. Paula started her research on the skin in 1985 when she herself faced some severe skin-related issues. Her products are the result of her years of research and findings.
The science of skincare in Paula Begoun’s words
- The products you use should work as claimed with proven ingredients that are absolutely safe and effective.
- Our formulas are always backed by published research that we cite on every product page.
- We are all about Smart Safe skincare that is truly effective, fragrance-free, never irritating and no animal testing.
Some of the skincare rules to live by according to Paula
- Skin starts aging right after birth and it should be protected from the start. Protecting skin from destructive elements (sun, pollution, fragrance, essential oils, and other skin-irritating products) throughout life can delay and overcome many skin-related issues.
- Always wear sunscreen. You MUST use sunscreen 365 days a year as the last step in your morning skincare routine.
- Your skincare products must be loaded with potent stable antioxidants.
“Don’t be seduced by fads and misleading information.” – Paula
I met some of the fellow bloggers of the blogging community; we chatted, exchanged some ideas and laughs, ate lunch together and clicked some pictures.
In the end, we received our goodie bags full of Paula’s Choice Skincare products. I am really looking forward to trying these on my skin.
You can also buy some of the available products from Amazon India.
The brand will be launching its products in multiple phases and guess what this brand already looks quite promising to me!
Wow seems like a great event and you had lots of fun with lots of learning about skin care. The brand is looking amazing, will check this out for sure.
I have always heard rave reviews of Paula’s Choice products and I am so glad they are finally launching in India!
I am eager to try their product. Looking forward to use and see the results
Wow that’s awesome event to attend, I am hearing a lot about this brand looking forward to try this out
It is great to know about Paula products. Best wishes for their new launches.
One of the most trusted brands of clean skincare is Paula’s choice. Its a delight that it is in India now.
Surely the event has busted many myths. Good to know in detail of the product Paul’s Choice, shall look for it on Amazon.
Event and you both are looking Great, good that you got first hand information about skin care.
The brand is new for me but looks promising.. Glad for the launch in India..
This looks like a great event. The new launch seems wonderful. Great info 👍🏻
Looks like you had such a wonderful time at the launch event and got to know some of the amazing skincare secrets. Waiting to know your experience of using Paula’s products.
this is so coo that they are in India now. India is getting such good brands lately. Will check hem out soon.
Next time before buying products I am gonna look for antioxidants in them…will check this brands products soon
I have been hearing some raving reviews about this brand, will check this out soon. I am sure you had an amazing time at the event and must have been pretty insightful too,
Seems like a great event for a new skin care brand launch. Can’t wait to try out their products
I love Paula, her products & her reviews. She’s simply awesome & a totally honest & sincere entrepreneur. Am happy to hear that she’s finally in India.
The thoughts on myths busting are something so disturbing. We do know hundreds of cosmetics coming up in a jar or claim to have natural ingredients for benefits like turmeric. I hope it brings a skincare open talk in the country. Seems you attended a different-aura event and had a great time.